DaesTV was launched to promote some of the core values of the Beehive Peoples Media including the concept of peoples’ media, i.e. a media that serves the people and helps them take important decisions in their day-to-day lives.

The concept is establishing a network of broadcasters at community level from the civil society (not necessarily NGOs) who would be able to produce sensible programming focusing on real issues of the people from the peoples’ perspective. All programming can be shared between network partners on the basis of need.

One of the main tasks with the central organization—Beehive—is to teach the units the ethics as well as techniques of producing programs. So far, Beehive has taught nine units in southern Sindh though only five of them have been activated into producing programs.